Users will soon have a fresh option that permits them to lessen the volume of AI-made media appearing in their streams. This initiative comes as the platform announced that it currently hosts over 1 billion AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This advancement comes amid a surge in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that approximately a tenth of the quickest rising video streams on another major platform primarily display AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a label for inferior, factory-style content that is frequently nonsensical or surreal.
“We know from our community that numerous viewers like content created using AI tools, including digital art to informative clips, and we aim to give people the power to see more or less of that, based on their own choices,” said a spokesperson.
AI on the Platform
The service announced that there are presently 1.3bn videos on its app tagged as AI-generated. In total, more than 100 m media items are uploaded to the platform daily, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI content they view by accessing the content preference feature in the application and selecting “AI-generated content”. Further subjects that are already be modified under the setting include current affairs, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate creators to tag “realistic” AI-made content, and it prohibits dangerous fake videos of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the app will henceforth attach an “AI-made” tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This action is designed to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
The platform is furthermore establishing a $2m awareness program for specialists and groups to create learning resources about responsible artificial intelligence. This program will assist educational bodies focused on training coding and technology.
Moderation Strategy
The platform has justified its safety measures, during controversy over plans to make redundant numerous safety staff in the United Kingdom. It is planning to cut hundreds of positions in its content moderation team in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content prior to it has to be seen by people. TikTok stated a significant reduction in shocking and graphic content seen by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine humans and technology to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
